Dealer trade-ins
Units that do not fit the local retail market, brand focus or desired inventory turn.
Sell-side equipment brokerage
Put your equipment in front of the right buyers.
Brunwell represents equipment owners, fleets and dealers bringing used construction equipment to market. We organize the machine file, clarify seller expectations and work toward buyers whose requirements match the unit.
Where brokerage adds value
Reach beyond the machine’s immediate market.
A useful buyer may be outside the seller’s established dealer or contractor relationships. Brunwell helps position the machine for a broader conversation without stripping away the technical detail buyers need.
We focus on fit: the right equipment category, application, condition, price expectation and geography. That is more useful than repeatedly circulating the same generic listing.
Seller situations
Equipment can come to market for different reasons.
The reason for the sale affects timing, confidentiality, target buyer and how the machine should be presented.
Fleet reductions
Equipment released after a utilization change, fleet standardization or capital plan adjustment.
End-of-project dispositions
Machines leaving a completed project when redeployment is less practical than a sale.
Individual owner sales
Well-documented equipment that needs exposure beyond the owner’s immediate buyer base.
The machine file
Give buyers information they can work with.
The strongest starting point is a complete and accurate machine file. It lets Brunwell qualify interest without repeatedly returning to the seller for basic information.
- Make, model, year, serial or PIN, and current hours
- Machine location, availability and price expectation
- Configuration, attachments and installed options
- Condition notes, known issues and recent repairs
- Service information, inspections and clear current photographs
- Loading conditions and any transport-relevant dimensions
Sensitive records and identifying information should only be shared through an approved secure method once the production inquiry workflow is configured.
01
Review
Confirm the machine file, seller expectations and sale timing.
02
Position
Frame the equipment for buyer requirements it can realistically meet.
03
Qualify
Organize serious buyer questions, condition review and terms.
04
Handoff
Coordinate transaction details and logistics through pickup.
Bring a machine to market
Start with a complete machine file.
Send the make, model, year, hours, condition, location, price expectation and timing. We’ll review whether the unit fits the markets Brunwell serves.